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  <channel>
    <title>DrFirst Blog</title>
    <link>http://2951662.hs-sites.com/blog</link>
    <description>Healthcare IT insights from DrFirst. Latest trends, best practices, and innovative solutions in medication management and e-prescribing.</description>
    <language>en</language>
    <pubDate>Wed, 20 May 2026 15:42:41 GMT</pubDate>
    <dc:date>2026-05-20T15:42:41Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>A Digital Call to Action Picks Up Where the Paper Prescription Left Off</title>
      <link>http://2951662.hs-sites.com/blog/a-digital-call-to-action-picks-up-where-the-paper-prescription-left-off</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/a-digital-call-to-action-picks-up-where-the-paper-prescription-left-off" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/Rx-Engagement-BlogImage.jpg" alt="A paper prescription in hand is replaced by a digital reminder." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In the transition from paper to pixels, e-prescribing solved many problems but inadvertently created a new one: the loss of a tangible reminder. When a patient leaves an appointment without a slip of paper in their hand, the psychological prompt to visit the pharmacy vanishes.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/a-digital-call-to-action-picks-up-where-the-paper-prescription-left-off" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/Rx-Engagement-BlogImage.jpg" alt="A paper prescription in hand is replaced by a digital reminder." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In the transition from paper to pixels, e-prescribing solved many problems but inadvertently created a new one: the loss of a tangible reminder. When a patient leaves an appointment without a slip of paper in their hand, the psychological prompt to visit the pharmacy vanishes.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fa-digital-call-to-action-picks-up-where-the-paper-prescription-left-off&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>Prescription Engagement</category>
      <pubDate>Tue, 12 May 2026 17:01:00 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/a-digital-call-to-action-picks-up-where-the-paper-prescription-left-off</guid>
      <dc:date>2026-05-12T17:01:00Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>Truly the Pits: A Hit TV Show Conveys the Chaos Caused by EHR Downtime</title>
      <link>http://2951662.hs-sites.com/blog/truly-the-pits-a-hit-tv-show-conveys-the-chaos-caused-by-ehr-downtime</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/truly-the-pits-a-hit-tv-show-conveys-the-chaos-caused-by-ehr-downtime" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/EHRDowntime-BizContinuity-BlogImage.jpg" alt="Truly the Pits: A Hit TV Show Conveys the Chaos Caused by EHR Downtime" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;If you’ve been watching a certain hit medical drama set in the emergency department and starring an actor from a popular 1990s-2000s medical drama that was also set in the emergency room, you have seen what happens when a hospital goes analog. &amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/truly-the-pits-a-hit-tv-show-conveys-the-chaos-caused-by-ehr-downtime" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/EHRDowntime-BizContinuity-BlogImage.jpg" alt="Truly the Pits: A Hit TV Show Conveys the Chaos Caused by EHR Downtime" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;If you’ve been watching a certain hit medical drama set in the emergency department and starring an actor from a popular 1990s-2000s medical drama that was also set in the emergency room, you have seen what happens when a hospital goes analog. &amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Ftruly-the-pits-a-hit-tv-show-conveys-the-chaos-caused-by-ehr-downtime&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>Prescription Engagement</category>
      <pubDate>Thu, 09 Apr 2026 18:05:36 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/truly-the-pits-a-hit-tv-show-conveys-the-chaos-caused-by-ehr-downtime</guid>
      <dc:date>2026-04-09T18:05:36Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>The Prescription Got to the Pharmacy. So Why Can’t It Be Filled?</title>
      <link>http://2951662.hs-sites.com/blog/the-prescription-got-to-the-pharmacy.-so-why-cant-it-be-filled</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/the-prescription-got-to-the-pharmacy.-so-why-cant-it-be-filled" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/HTI5Webinar-BlogImage.jpg" alt="Prescriptions can get caught in a maze with no clear exit between the EHR and the pharmacy counter." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Prescription abandonment is often blamed on the price tag. But millions of scripts never even get a chance to be rejected for cost. Instead, they get caught in a maze with no clear exit between the EHR and the pharmacy counter.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/the-prescription-got-to-the-pharmacy.-so-why-cant-it-be-filled" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/HTI5Webinar-BlogImage.jpg" alt="Prescriptions can get caught in a maze with no clear exit between the EHR and the pharmacy counter." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Prescription abandonment is often blamed on the price tag. But millions of scripts never even get a chance to be rejected for cost. Instead, they get caught in a maze with no clear exit between the EHR and the pharmacy counter.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fthe-prescription-got-to-the-pharmacy.-so-why-cant-it-be-filled&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>Prescription Engagement</category>
      <pubDate>Wed, 18 Mar 2026 20:15:01 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/the-prescription-got-to-the-pharmacy.-so-why-cant-it-be-filled</guid>
      <dc:date>2026-03-18T20:15:01Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>No More Prescription Ping-Pong: Optimizing Medication Management at HIMSS26</title>
      <link>http://2951662.hs-sites.com/blog/no-more-prescription-ping-pong-optimizing-medication-management-at-himss26</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/no-more-prescription-ping-pong-optimizing-medication-management-at-himss26" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/HIMSS26-PostEvent-BlogImage.jpg" alt="No More Prescription Ping-Pong: Optimizing Medication Management at HIMSS26" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;HIMSS26 wrapped up last week, with over 25,000 healthcare professionals converging in Las Vegas to explore the innovations shaping the future of care. DrFirst came with big news and real-world proof that our approach to optimizing medication management is making a meaningful difference for patients and providers.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/no-more-prescription-ping-pong-optimizing-medication-management-at-himss26" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/HIMSS26-PostEvent-BlogImage.jpg" alt="No More Prescription Ping-Pong: Optimizing Medication Management at HIMSS26" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;HIMSS26 wrapped up last week, with over 25,000 healthcare professionals converging in Las Vegas to explore the innovations shaping the future of care. DrFirst came with big news and real-world proof that our approach to optimizing medication management is making a meaningful difference for patients and providers.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fno-more-prescription-ping-pong-optimizing-medication-management-at-himss26&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>Prescription Engagement</category>
      <pubDate>Tue, 17 Mar 2026 20:32:47 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/no-more-prescription-ping-pong-optimizing-medication-management-at-himss26</guid>
      <dc:date>2026-03-17T20:32:47Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>The Mechanics of Medication Management: Conversations at ViVE</title>
      <link>http://2951662.hs-sites.com/blog/the-mechanics-of-medication-management-conversations-at-vive</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/the-mechanics-of-medication-management-conversations-at-vive" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/ViVE26-PostShow-BlogImage.jpg" alt="The Mechanics of Medication Management: Conversations at ViVE" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Against the backdrop of &lt;a href="https://hlth.com/events/vive/"&gt;ViVE 2026&lt;/a&gt; in Los Angeles, the DrFirst team talked to healthcare leaders frustrated with handoffs between prescribers, pharmacies, and patients that create more friction than they should.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/the-mechanics-of-medication-management-conversations-at-vive" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/ViVE26-PostShow-BlogImage.jpg" alt="The Mechanics of Medication Management: Conversations at ViVE" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Against the backdrop of &lt;a href="https://hlth.com/events/vive/"&gt;ViVE 2026&lt;/a&gt; in Los Angeles, the DrFirst team talked to healthcare leaders frustrated with handoffs between prescribers, pharmacies, and patients that create more friction than they should.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fthe-mechanics-of-medication-management-conversations-at-vive&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Price Transparency</category>
      <category>Electronic Prior Authorization</category>
      <category>Medication Management</category>
      <category>Blog</category>
      <pubDate>Thu, 26 Feb 2026 17:21:04 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/the-mechanics-of-medication-management-conversations-at-vive</guid>
      <dc:date>2026-02-26T17:21:04Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>‘What Do We Want? Transparency and Affordability! When Do We Want It? Now!’</title>
      <link>http://2951662.hs-sites.com/blog/what-do-we-want-transparency-and-affordability-when-do-we-want-it-now</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/what-do-we-want-transparency-and-affordability-when-do-we-want-it-now" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/ASTPAnnualMeetin-BlogImage.jpg" alt="‘What Do We Want? Transparency and Affordability! When Do We Want It? Now!’" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h5&gt;Industry leaders sound the alarm-that opaque pricing, fragmented data, and outdated processes have no place in 2026.&lt;/h5&gt; 
&lt;p&gt;&lt;span style="line-height: 115%;"&gt;Steven Posnack kicked off the first panel of the &lt;a href="https://healthit.gov/"&gt;Assistant Secretary for Technology Policy/Office of the National Coordinator for Health Information Technology&lt;/a&gt; (ASTP/ONC) &lt;/span&gt;&lt;a href="https://www.astpannualmeeting.com/"&gt;&lt;span style="line-height: 115%;"&gt;Annual Meeting&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 115%;"&gt; this week with a rally cry. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/what-do-we-want-transparency-and-affordability-when-do-we-want-it-now" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/ASTPAnnualMeetin-BlogImage.jpg" alt="‘What Do We Want? Transparency and Affordability! When Do We Want It? Now!’" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h5&gt;Industry leaders sound the alarm-that opaque pricing, fragmented data, and outdated processes have no place in 2026.&lt;/h5&gt; 
&lt;p&gt;&lt;span style="line-height: 115%;"&gt;Steven Posnack kicked off the first panel of the &lt;a href="https://healthit.gov/"&gt;Assistant Secretary for Technology Policy/Office of the National Coordinator for Health Information Technology&lt;/a&gt; (ASTP/ONC) &lt;/span&gt;&lt;a href="https://www.astpannualmeeting.com/"&gt;&lt;span style="line-height: 115%;"&gt;Annual Meeting&lt;/span&gt;&lt;/a&gt;&lt;span style="line-height: 115%;"&gt; this week with a rally cry. &lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fwhat-do-we-want-transparency-and-affordability-when-do-we-want-it-now&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Price Transparency</category>
      <category>Electronic Prior Authorization</category>
      <category>Medication Management</category>
      <category>Blog</category>
      <pubDate>Fri, 13 Feb 2026 18:22:02 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/what-do-we-want-transparency-and-affordability-when-do-we-want-it-now</guid>
      <dc:date>2026-02-13T18:22:02Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>Timing Matters: Why Prescription Engagement Shouldn’t Begin and End at ‘Your Rx Is Ready’</title>
      <link>http://2951662.hs-sites.com/blog/why-prescription-engagement-shouldnt-start-and-end-at-your-rx-is-ready</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/why-prescription-engagement-shouldnt-start-and-end-at-your-rx-is-ready" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/RxEngagement-Blog-Image.jpg" alt="Timing Matters: Why Prescription Engagement Shouldn’t Begin and End at ‘Your Rx Is Ready’" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;A message from the pharmacy saying “your prescription is ready” communicates one thing, and one thing only: it’s ready. But it may be too little, too late. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/why-prescription-engagement-shouldnt-start-and-end-at-your-rx-is-ready" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/RxEngagement-Blog-Image.jpg" alt="Timing Matters: Why Prescription Engagement Shouldn’t Begin and End at ‘Your Rx Is Ready’" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;A message from the pharmacy saying “your prescription is ready” communicates one thing, and one thing only: it’s ready. But it may be too little, too late. &lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fwhy-prescription-engagement-shouldnt-start-and-end-at-your-rx-is-ready&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Prescription Engagement</category>
      <category>Blog</category>
      <pubDate>Tue, 10 Feb 2026 20:59:37 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/why-prescription-engagement-shouldnt-start-and-end-at-your-rx-is-ready</guid>
      <dc:date>2026-02-10T20:59:37Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>DrFirst Mourns the Loss of Thomas E. Sullivan, M.D.</title>
      <link>http://2951662.hs-sites.com/blog/drfirst-mourns-the-loss-of-thomas-sullivan-m.d</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/drfirst-mourns-the-loss-of-thomas-sullivan-m.d" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/Thomas-Sullivan-In-Memoriam-Blog.png" alt="In Memory of Thomas Sullivan, M.D." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h4&gt;&lt;span&gt;Dedicated Cardiologist and Health Tech Visionary&amp;nbsp;&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;&lt;span&gt;It is with profound sadness that we&amp;nbsp;mark&amp;nbsp;the passing of&amp;nbsp;Thomas E.&amp;nbsp;Sullivan, M.D.,&amp;nbsp;on Monday, January 19.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/drfirst-mourns-the-loss-of-thomas-sullivan-m.d" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/Thomas-Sullivan-In-Memoriam-Blog.png" alt="In Memory of Thomas Sullivan, M.D." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h4&gt;&lt;span&gt;Dedicated Cardiologist and Health Tech Visionary&amp;nbsp;&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;&lt;span&gt;It is with profound sadness that we&amp;nbsp;mark&amp;nbsp;the passing of&amp;nbsp;Thomas E.&amp;nbsp;Sullivan, M.D.,&amp;nbsp;on Monday, January 19.&amp;nbsp;&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fdrfirst-mourns-the-loss-of-thomas-sullivan-m.d&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>EPCS</category>
      <category>Patient Safety</category>
      <category>Blog</category>
      <pubDate>Tue, 27 Jan 2026 15:03:08 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/drfirst-mourns-the-loss-of-thomas-sullivan-m.d</guid>
      <dc:date>2026-01-27T15:03:08Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>Visibility Ahead: How 2026 Will Defog the Prior Authorization Process</title>
      <link>http://2951662.hs-sites.com/blog/how-2026-will-defog-the-prior-authorization-process</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/how-2026-will-defog-the-prior-authorization-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/DF-Blog-Visibility-Ahead.png" alt="Visibility Ahead: How 2026 Will Defog the Prior Authorization Process" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The&amp;nbsp;thick fog of&amp;nbsp;prior authorization—where prescriptions&amp;nbsp;get lost in&amp;nbsp;administrative limbo—is&amp;nbsp;poised to&amp;nbsp;dissipate.&amp;nbsp;Regulatory mandates, maturing technology, and shifting patient expectations are poised to transform the way medication access is handled in 2026 and beyond.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/how-2026-will-defog-the-prior-authorization-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/DF-Blog-Visibility-Ahead.png" alt="Visibility Ahead: How 2026 Will Defog the Prior Authorization Process" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The&amp;nbsp;thick fog of&amp;nbsp;prior authorization—where prescriptions&amp;nbsp;get lost in&amp;nbsp;administrative limbo—is&amp;nbsp;poised to&amp;nbsp;dissipate.&amp;nbsp;Regulatory mandates, maturing technology, and shifting patient expectations are poised to transform the way medication access is handled in 2026 and beyond.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fhow-2026-will-defog-the-prior-authorization-process&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>E-Prescribing</category>
      <category>Price Transparency</category>
      <category>Electronic Prior Authorization</category>
      <category>Prescription Engagement</category>
      <category>Prescription orchestration</category>
      <pubDate>Fri, 02 Jan 2026 21:07:49 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/how-2026-will-defog-the-prior-authorization-process</guid>
      <dc:date>2026-01-02T21:07:49Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
    <item>
      <title>Solving the Adherence Equation: Better Access Plus Personalized Engagement Keeps Patients on Diabetes Medications</title>
      <link>http://2951662.hs-sites.com/blog/solving-the-adherence-equation-better-access-plus-personalized-engagement-keeps-patients-on-diabetes-medications</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/solving-the-adherence-equation-better-access-plus-personalized-engagement-keeps-patients-on-diabetes-medications" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/DF-Blog-World-Diabetes-Day-TEXT.png" alt="Solving the Adherence Equation: Better Access Plus Personalized Engagement Keeps Patients on Diabetes Medications" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Successful management of a chronic disease often comes down to a crucial factor: patients taking their medications as prescribed. But it can be tough to stick to a routine, especially one that includes multiple prescriptions. Unfortunately, medication non-adherence can lead to health complications for patients, and higher readmissions and lower quality scores for hospitals.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://2951662.hs-sites.com/blog/solving-the-adherence-equation-better-access-plus-personalized-engagement-keeps-patients-on-diabetes-medications" title="" class="hs-featured-image-link"&gt; &lt;img src="https://2951662.hs-sites.com/hubfs/DF-Blog-World-Diabetes-Day-TEXT.png" alt="Solving the Adherence Equation: Better Access Plus Personalized Engagement Keeps Patients on Diabetes Medications" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;Successful management of a chronic disease often comes down to a crucial factor: patients taking their medications as prescribed. But it can be tough to stick to a routine, especially one that includes multiple prescriptions. Unfortunately, medication non-adherence can lead to health complications for patients, and higher readmissions and lower quality scores for hospitals.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2951662&amp;amp;k=14&amp;amp;r=http%3A%2F%2F2951662.hs-sites.com%2Fblog%2Fsolving-the-adherence-equation-better-access-plus-personalized-engagement-keeps-patients-on-diabetes-medications&amp;amp;bu=http%253A%252F%252F2951662.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Electronic Prior Authorization</category>
      <category>Prescription Engagement</category>
      <pubDate>Fri, 14 Nov 2025 15:01:52 GMT</pubDate>
      <guid>http://2951662.hs-sites.com/blog/solving-the-adherence-equation-better-access-plus-personalized-engagement-keeps-patients-on-diabetes-medications</guid>
      <dc:date>2025-11-14T15:01:52Z</dc:date>
      <dc:creator>DrFirst</dc:creator>
    </item>
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